India Dispatch

India Dispatch

Share this post

India Dispatch
India Dispatch
80% of India’s Online Shoppers Now Mass Consumers, Meesho Study Says
Copy link
Facebook
Email
Notes
More

80% of India’s Online Shoppers Now Mass Consumers, Meesho Study Says

Manish Singh
Aug 08, 2024

Share this post

India Dispatch
India Dispatch
80% of India’s Online Shoppers Now Mass Consumers, Meesho Study Says
Copy link
Facebook
Email
Notes
More
Share

E-commerce adoption is surging among India’s mass consumers, with 80% of online shoppers now coming from households earning between INR 2.5-10 lakhs ($2,980 – $11,910) annually, according to a new report from shopping app Meesho. The study, covering the first half of 2024, found that 80% of Meesho’s customers are from tier 2 cities and beyond.

Unexpected categories saw sharp growth, with office supplies rising 148% year-over-year and home improvement up 137%. Uttar Pradesh and Bihar led user growth, while use of regional languages and voice search jumped 162% and 40% respectively. Self-care product sales spiked, including 6 million face packs and 4 million facial kits. Electronic accessories sales surged in smaller cities, outpacing tier 1 areas. Home and kitchen spending grew 50% year-on-year.

The data points to a broader shift in India’s retail landscape, with mass consumers projected to account for 65% of the market by 2030 as they move from traditional to online shopping.


Subscribe to India Dispatch

By Manish Singh
Insights and commentary on India market, VCs and startups.

Share this post

India Dispatch
India Dispatch
80% of India’s Online Shoppers Now Mass Consumers, Meesho Study Says
Copy link
Facebook
Email
Notes
More
Share

Discussion about this post

User's avatar
The 500 Million Worker Problem
AI subscriptions replace Indian engineers at "higher precision and speed"
Mar 28 • 
Manish Singh
12

Share this post

India Dispatch
India Dispatch
The 500 Million Worker Problem
Copy link
Facebook
Email
Notes
More
2
The Penny Economics Driving Meesho's 5 Million Daily Orders
A $4.5 sari reveals the ruthless arithmetic behind Meesho's assault on India's e-commerce hierarchy
Apr 25 • 
Manish Singh
11

Share this post

India Dispatch
India Dispatch
The Penny Economics Driving Meesho's 5 Million Daily Orders
Copy link
Facebook
Email
Notes
More
Client Caution Weighs on India's $280 Billion Tech Services Industry
Infosys, TCS and Wipro report disappointing results as Trump tariffs and economic headwinds prompt corporate caution
Apr 17 • 
Manish Singh
1

Share this post

India Dispatch
India Dispatch
Client Caution Weighs on India's $280 Billion Tech Services Industry
Copy link
Facebook
Email
Notes
More
1

Ready for more?

© 2025 Manish Singh
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture

Share

Copy link
Facebook
Email
Notes
More

Create your profile

User's avatar

Only paid subscribers can comment on this post

Already a paid subscriber? Sign in

Check your email

For your security, we need to re-authenticate you.

Click the link we sent to , or click here to sign in.