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BofA May 2024 Consumer Survey

BofA May 2024 Consumer Survey

Manish Singh
May 23, 2024

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BofA May 2024 Consumer Survey
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BofA conducted a survey with more than 1,000 people to understand their preferences while using digital offerings. The respondents’ income is skewed towards upper-middle class, hence they may not be representative of pan-India behavior. That said, here’s the result of the survey:

BofA's survey of upper-middle class Indians seeks to find their consumption preferences.

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By Manish Singh
Insights and commentary on India market, VCs and startups.

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BofA May 2024 Consumer Survey
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