Gen Z Embrace Quick Commerce And Shun Modern Retail

A survey of over 200 consumers across tier 1 cities in India has revealed that rising income is driving increased spending power and prioritization of convenience and selection. The survey, conducted by Bernstein, found that quick commerce platforms have made significant inroads within their target market, particularly among the 18-25 age bracket, with a 60% dependence on these services.

The survey also showed that 93% of respondents in metro and tier 1 cities have used an online grocery platform at least once in the last six months, with grocery emerging as a core use case for quick commerce. Bernstein analysts believe that while grocery is the initial hook, quick commerce has the potential to alter purchase behavior across multiple categories, including beauty and personal care, and electronics.