What Sells on Quick Commerce in India?
Quick commerce platforms in India are rapidly expanding their offerings, venturing into new categories to meet the evolving needs of consumers. Electronics and appliances have seen significant growth on QC platforms, with offerings ranging from mobile accessories to larger appliances like fans, coolers, and coffee makers.
Zomato-owned Blinkit, the leading QC player, even offered the iPhone 15 within 10 minutes of its launch, reflecting growing consumer trust in the category. Festivals and sports events have also found a place in quick commerce. Consumers can now purchase items like rakhis, gold and silver coins, and team merchandise to celebrate various occasions.
QC platforms are adapting to cultural nuances and meeting time-sensitive demands during festive seasons and major sporting events like the Cricket World Cup and IPL. Last-minute gift shopping category is also making inroads with QC, with the ability to deliver bouquets, chocolates, and personalized items within minutes.
Fashion, despite its complexities, is also being explored by QC platforms, offering a curated range of apparel in limited styles and colors. Children’s categories, including stationery, toys, and gaming consoles, have also been embraced by QC, catering to the needs of a younger audience. With innovative offerings like 10-minute printouts and the ability to deliver pizza faster than traditional pizza chains, QC is redefining convenience for Indian consumers, Jefferies wrote in a recent note.