Zepto Edges Past Blinkit as Monthly Users Hit 31 Million

Quick-commerce rivals Zomato-owned Blinkit and Zepto are neck-and-neck in India’s instant delivery market, with Zepto edging slightly ahead at 31 million monthly active users compared to Blinkit’s 30 million, according to latest Sensor Tower data.

This marks a dramatic reversal from mid-2022, when Zepto had just 6 million monthly users while Blinkit led with 28 million. The younger company’s remarkable rise has seen it steadily gain ground and ultimately overtake its more established rival.

Daily engagement shows a similarly tight race, with both platforms recording approximately 4 million daily active users. Blinkit had 4 million daily active users in mid-2022, whereas Zepto had 1 million.