The apps at the top of Indian phones have barely changed in nearly three years, but much of the market beneath them has reshuffled, according to an India Dispatch analysis of Sensor Tower data.
AI chatbots have gone mainstream, and ChatGPT, which had little traction in early 2024, now has nearly as many users in India as Telegram. In ride-hailing and online shopping, challengers have drawn more users than the incumbents. Netflix and Spotify have gained users while most of their rivals, including Amazon Prime Video and JioSaavn, have shrunk. Quick commerce app Blinkit has grown several times over, and short-drama apps that barely registered in early 2024 now have more than 100 million users between them. A selection of the most interesting data I spotted below.
