E-commerce adoption is surging among India’s mass consumers, with 80% of online shoppers now coming from households earning between INR 2.5-10 lakhs ($2,980 – $11,910) annually, according to a new report from shopping app Meesho.
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80% of India’s Online Shoppers Now Mass…
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E-commerce adoption is surging among India’s mass consumers, with 80% of online shoppers now coming from households earning between INR 2.5-10 lakhs ($2,980 – $11,910) annually, according to a new report from shopping app Meesho.